There's a dramatic twist in the producers/distributors versus multiplexes tale. Vashu Bhagnani's film KAL KISSNE DEKHA, which was slated for release on 29th May, has been shifted ahead, to some time in June. The release date is uncertain, as of now.
Vashu had decided to release the film in single screens and standalone multiplexes the coming Friday [29th May], standing by the directive issued by his association. But there were rumours throughout the week that Vashu had decided "to break the unity" by releasing the film at the national chain of multiplexes.
In fact, there was talk that the national chain of multiplexes were trying hard to convince Vashu to release the film in their properties, in view of the fact that KAL KISSNE DEKHA happens to be Vashu's son Jakky Bhagnani's film.
But Vashu has decided to put an end to all controversies and postpone the film, till the issue with multiplexes is sorted out. When this writer spoke to Vashu on Saturday afternoon [23rd May], the prolific producer confirmed the development, "Yes, KAL KISSNE DEKHA is not arriving on 29th May. I've decided to release the film after 2 or 3 weeks. I just hope that a solution comes out in a couple of days."
Vashu has spent a fortune publicising the film and now that the film has been shifted ahead, Vashu will have to spend an additional amount to keep the promotion in the same gear.
No comments:
Post a Comment